Creative Brief for Woof’s and LaCroix

Company: Woof’s

  1. Why are we advertising?
    • The purpose of advertising is to increase business at Woof’s pet supply, specifically to increase the consistent purchasing of pet food.
  2. Whom are we talking to?
    • Dog or cat owners in Morgantown and the surrounding towns that need to buy food for their pets.
  3. What do they currently think?
    • Many people haven’t heard of Woof’s. Those who have often times think it’s too expensive.
  4. What would we like them to think?
    • Shopping at Woof’s will help you to provide what’s best for your dog or cat. Investing in healthy food for your best pals will help to keep them healthy, and increase their life spans.
  5. What is the single most persuasive idea we can convey?
    • Shopping at Woof’s is the best thing you can do for your pets.
  6. Why should they believe it?
    • Dogs and cats should be fed foods that are balanced and have meat as the first ingredient (Dunn, n.d.). Investing in healthy food for your best pals will help to keep them healthy, and increase their life spans. Woof’s has a wide variety of foods and treats that customers can try out to find out what’s best for their cat or dog.

Company: LaCroix

  1. Why are we advertising?
    • The purpose of advertising is to increase the consumption of LaCroix sparkling water.
  2. Whom are we talking to?
    • We are talking to people who like to drink fizzy beverages, and people who like to entertain and have parties.       We are additionally talking to people who want a healthy alternative to soda.
  3. What do they currently think?
    • Many people haven’t heard of LaCroix.       Those who have think it’s similar to Perrier, and some think it is seltzer water. They think it isn’t a party drink, but that it is just something that healthy people drink.
  4. What would we like them to think?
    • Drinking LaCroix is a fun experience. There are many different flavors and recipes that are available that will be perfect for entertaining for various life events and holidays in a healthy way. The drinks are able to spice up any gathering.
  5. What is the single most persuasive idea we can convey?
    • LaCroix is guilt-free indulgence.
  6. Why should they believe it?
    • LaCroix only uses natural flavors and doesn’t include sweeteners, artificial sweeteners, or sodium. There are also many fun recipes to try including LaCroix that create healthy and indulgent drinks.
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Author: hannahbakeryoung

I am an IMC grad student at West Virginia University.

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