Doritos Pug and Kayak Stair Lift

Kayak Stairlift Commercial

 

 

Digital Storytelling IMC 634

Script Template

Video Audio
1. Medium shot of a man sitting at his desk on his laptop. He hears his wife call him to bed. After responding he puts his laptop in his lap, clicks a button, and his chair starts moving sideways. “Honey come to bed”-Wife

“Okay”-Husband

Humming of the stair lift.

2. With a wide shot from the top of the stairs looking down, we see the man round the corner on a stair lift still holding his computer. Humming of the stair lift.
3. MS of the woman at the top on the stairs looking down at her husband. “What did you do to your mom’s stair lift?”-Wife

Humming of the stair lift.

4. WS of the man in the stair lift again. He has just rounded the corner, and still has his laptop on his lap. “I had to commandeer it. Searching for a good hotel deal takes forever. I can’t afford to waste a second.”

Humming of the stair lift.

5. WS from the top of the stairs again. The man is slowly ascending the stair case on the stair lift. His wife starts to tell him about Kayak. “Just use Kayak”- Wife

“Kayak?”- Husband

Humming of stair lift.

6. MS of the wife again. She is continuing to tell him more about Kayak. “It compares hundreds of hotel sites in seconds to find the best deal…” –Wife

Humming of stair lift.

7. Close up of the husband’s face while he looks at the laptop in excitement and exclaims, “Huh!”. “…on the hotel you want.” –Wife

“Huh!”-Husband

Humming of stair lift.

8. Wide shot of the stair case from a different angle showing the man’s mom struggling to walk up the stairs while he rides up on the stair lift. “Hey ma! I just found the best hotel deal.” –Husband

 

Humming of stair lift.

9. Close up of hands typing on a laptop. The image on the screen changes from a hotel search to the Kayak logo and tagline. The man’s hands slowly move to the left. “Compare hundreds of travel sites at once. Kayak, search one and done.”-Tagline

 

Sounds of typing.

 

Doritos Pug Commercial

 

 

Digital Storytelling IMC 634

Script Template

Video Audio
1. Medium shot of a man with a bag of Doritos. He’s very excited. He shuts a glass door. The camera is on the outside and he is looking outward from inside the house.   He reaches into the Dorito bag and pulls out a single chip. “Oh babe! Check this out!” –Man

 

“Come on!”- Man (In baby voice)

 

The sound of the door shutting.

 

Rustling of chip bag.

 

Dramatic music plays.

2. Wide shot outside of a pug running toward the camera in slow motion. The man’s voice can be heard coaxing the dog toward him. “You want a little chippy!?” –Man (In baby voice)

 

Dramatic music plays.

3. Medium shot of the man with the Dorito bag. He is still holding one single chip. “You want a Dorito? Are you hungry?” –Man (In baby voice)

 

Dramatic music plays.

4. Wide shot of the man from a side angle where you can see him from in the house looking out the window.   His girlfriend is also visible in the shot shaking her head. As he talks to the dog he taps his feet up and down. “Come on and get a Dorito!”-Man (In baby voice)

 

Feet tapping the ground.

 

Dramatic music plays.

5. Medium shot of the girlfriend looking out the window. The camera is on the outside of the house facing in toward the woman. “Babe, don’t hurt my dog.” –Woman

 

Dramatic music plays.

6. Medium shot of the pug running in slow motion toward the camera. He is licking his lips. “Come on get the chip!”-Man

 

Dramatic music plays.

7. Medium shot of the man looking out the door. He is very excited and jumping up and down. He is still holding the single Dorito in his right hand and the bag of Doritos in his left hand. “Come on get the chip! Get the chip!”-Man

 

Dramatic music plays.

8. Close up shot of the man looking out the door. He is still jumping around and holding the single Dorito in one hand and the Dorito bag in the other hand. “Come on! Here he comes!”-Man

 

Dramatic music plays.

9. Close up of the pug running in slow motion. At the end of the shot you see the pug jumping up. “Here he comes!”-Man

 

Dramatic music plays.

10. Close up of the man holding the bag and the chip. He looks afraid. He is now moving in slow motion as well. In the reflection of the door you can see the dog jumping toward the glass. “No!!”-Man

 

Dramatic music plays.

11. A wide shot from the side shows the dog has pushed the door in on top of the man. The woman can be seen in the foreground. The door crashing in.

 

Dog panting.

12. The Doritos logo flashes across the screen. The sound of eating chips is playing in the background.
13. A close up shot of the dog eating out of the Dorito bag. The sound of the dog eating chips.

 

The man making sounds of distress.

14. A close up shot of the man pinned under the glass door looking off to the side. “That’s my Doritos!”-Man
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Author: hannahbakeryoung

I am an IMC grad student at West Virginia University.

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