Emerging media is a phrase used to encompass the many forms of digital technology, social media, and mobile media that society relies on for communication (Twitter, Facebook, YouTube, websites, blogs, etc.).
Even though some of the things we consider emerging media have been around for as long as we can remember we are always finding ways to make them more efficient for our communication. For example, the use of email can be dated back to the 60’s, but it has transformed into so much more. Now we have the ability to send coupons, newsletters, and other various forms of advertising with ease by using email marketing tools such as Constant Contact.
Emerging media is very relevant to society today, because nearly everyone uses it on a daily basis. I know many people that utilize social media as their PRIMARY form of news intake. Personally, I use YouTube before almost every big purchase I make to watch reviews from other people.
Beyond utility, we also use emerging media as a means to feel close to one another. Instead of waiting five days to mail a letter to a friend, we can just hop on Facebook and reach them in an instant. Emerging media has been a catalyst to society, and it has changed our world in many ways.
One of the most relevant topics of today is how social media has impacted the presidential election. Not only do the candidates need to be active on all social media platforms to reach a wide audience, but social media is also being utilized to analyze the political climate. For example, a group from Stanford analyzed tweets to measure how the public felt about the top candidates. This was earlier on in the election, but the opinions that can be seen on the “Emoji Maps” are still pretty accurate. This is a great use of social media, because it is a different format than the traditionally used polls.
Here are two examples from the aforementioned study: