Pokemon Go is nothing short of a phenomenon. Since the app launched, millions of people have been actively playing the game. You can’t go to a park or walk down the street without seeing people walking along with their phones in hand. Businesses that are located near Pokestops have already had the pleasure of seeing an increase in foot traffic. I have noticed businesses create Pokemon specific menu items to bring in players. There are so many ways to use Pokemon Go in marketing. You can find more ideas about that here.
Even though it does seem as though the Pokemon Go craze has settled a bit, there is a still a strong future ahead for augmented reality in general. Companies have the opportunity to create interactive worlds for their customers through augmented reality apps. With the help of AR, consumers are able to experience different products first hand. Ikea has already taken advantage of augmented reality and created an app that allows customers to see what different items will look like in their homes.
Sephora has also started utilizing augmented reality to allow customers to “try on” lipsticks without having to go into the store. That level of convenience allows customers to make quicker buying decisions. Additionally, it will help to drive online sales because people won’t have to go to the store to see if they like a product or not. I would be much more inclined to shop for lipstick through Sephora, because I can see what I like without ever going to the store. I prefer to online shop, so augmented reality will encourage me, and people like me, to shop more often.
These features allow consumers to fully immerse themselves to experience products first hand. The emotional connection that is established helps to create stronger brand loyalty. The more consumers can interact with a brand, the more likely they are to remember it the next time they need to make a purchase. The options for augmented reality are endless, and so many companies and marketing agencies can benefit from tapping into this resource.
What do you think about augmented reality? Will it stick around, or do you think something better will come along? What have been some AR apps that have impacted you?