If you didn’t already know, Twitch, a subsidiary of Amazon, is a video streaming and social media website primarily for gamers. Traditionally users could stream live video content of games, tutorials, and walk-throughs. The most requested feature that users wanted was the ability to upload videos. On September 30th, Twitch finally acknowledged the user requests and they unveiled their new upload feature. Twitch’s recent changes are significant for a few reasons. Two notable benefits are that users don’t have to be online for all of their interactions with viewers and users that may not have a desire to use live streaming can still be successful on the platform. It is becoming more desirable for anyone to use Twitch, which means it is becoming a competitor of YouTube.
YouTube is the most popular video streaming/upload service available on the internet. There are some notable competitors such as Vimeo and Dailymotion, but YouTube has more active visitors and users than any other service. The new changes to Twitch could create more competition for YouTube, especially in regard to the gaming community. Recently, YouTube made some big changes (demonetization as a result of censoring), and users are less than pleased. Twitch has made their changes at a perfect time. YouTubers that are upset about the changes may leave to use Twitch instead. Time will tell if non-gamers will start to flock to Twitch, but I think we can expect to see a shift in video streaming service platforms in the near future.