December 2015 – Emerging Media Unraveled

Final Script

Digital Storytelling IMC 634

Script Template

	*Video*	*Audio*
1.	(Black and White) A wide shot of a party opens the scene. There isn’t any music playing. The guests seem bored. Most of the guests are sitting down, and are slumped over. Everyone is dressed the same, and have their hair done the same way. There are two guests (a man and a woman) standing and chatting quietly in a corner.	Crunch of chips A cough
2.	A medium shot of just the two guests chatting allows the viewer to hear what they are talking about. The man is looking stage right and the woman is looking stage left. The man is holding a glass of water.	“…and then the doctor said…” -woman
3.	A close up shot of the woman looking stage left is dirtied by the man’s shoulder. He is looking stage right.	“…the rash wasn’t caused by my cat…”–the woman
4.	Now we see a close up of the man’s face as he reacts to her story. He looks stage right and the shot is dirtied by the woman’s shoulder and hair. He yawns and his eyes are drooping. He is clearly uninterested in her story.	“…it was just dry skin.”-the woman *The doorbell rings.
5.	A medium shot of the man and the woman shows the woman turning around to go get the door. We assume now that she is the host.	Heels of her shoes clicking on the floor Creaking floor boards
6.	A medium shot from the back of the woman’s head and her reaching to open the door.	*Sound of door opening. “Hell…” -host
7.	A close up of the host’s face from outside of the house shows her reaction to her guest. She seems confused by the guest’s demeanor.	“…OH…” – host
8.	A close up of the guest dirtied by the hosts shoulder shows a beautiful, flirty woman in full color and a unique outfit (Think Dr. Seuss colors). She is smiling, and is carrying a covered basket.	“Margret! So sorry I’m late!” – new guest
9.	A medium shot of the back of the guest. She leans in and hugs the host and kisses her on the cheek.	“I brought some drinks to make it up to you!” – new guest
10.	CS of the host shows that she is still annoyed by the new guest, but allows her to come in anyway.	“Okay, come in…” -host
11.	(MS) We are now back in the house and the woman is shutting the door behind the guest. We can only see the two women and they are both looking stage left. The new guest waves to everyone with a big smile on her face.	“Hello everyone! I brought drinks!” –new guest *Muffled music is now playing
12.	(WS) The guests at the party have puzzled looks on their faces. They are all looking stage right at the new guest.	Sounds of throat clearing Someone slurping a glass of water. *Same muffled music
13.	MS of the woman putting her basket on the bar.	*Same muffled music
14.	Close up of the basket on the counter dirtied by the guests shoulder. She pulls out a case of La Croix. The box is in full color.	Music starts to change and become more upbeat. Thud as she sets the basket on the counter.
15.	CS of the woman now making a drink. She pours cran-ras juice into a glass the liquid is black and white. She adds lime wedges and raspberries. They are in black and white as well. When she pours the La Croix over the B&W items they become colorful.	*Music becomes louder and more upbeat
16.	MS of the woman handing a mixed drink to one of the other guests. She pulls the guest up to dance.	*Music continues to build
17.	MS of the woman handing another guest a mixed drink and pulling them up to dance.	*Music continues to build
18.	WS shows the whole party is in color now. Their outfits and hair are now personalized. The clothes aren’t different, but they’ve each made themselves look unique. Everyone is laughing and having a great time.	Upbeat Music playing at full volume Laughter *Chatting
19.	Live La Croix flashes on the screen Then another line says “for more flavors and recipes go to http://www.lacroixwater.com”	A voiceover says, “It’s more than just water. Live La Croix.”

La Croix First Draft Script

Digital Storytelling IMC 634

Script Template

	*Video*	*Audio*
1.	(Black and White) A wide shot of a party opens the scene. There isn’t any music playing. The guests seem bored. Most of the guests are sitting down, and are slumped over. Everyone is dressed the same, and have their hair done the same way. There are two guests (a man and a woman) standing and chatting quietly in a corner.	Crunch of chips, a cough
2.	A medium shot of just the two guests chatting allows the viewer to hear what they are talking about. The man is looking stage right and the woman is looking stage left. The man is holding a glass of water.	“…and then the doctor said…” -woman
3.	A close up shot of the woman looking stage left is dirtied by the man’s shoulder. He is looking stage right.	“…the rash wasn’t caused by my cat…”–the woman
4.	Now we see a close up of the man’s face as he reacts to her story. He looks stage right and the shot is dirtied by the woman’s shoulder and hair. He yawns and his eyes are drooping. He is clearly uninterested in her story.	“…it was just dry skin.” -the woman The doorbell rings.
5.	A medium shot of the man and the woman shows the woman turning around to go get the door. We assume now that she is the host.	Heels of her shoes clicking on the floor. Creaking floor boards
6.	A medium shot from the back of the woman’s head and her reaching to open the door.	Sound of door opening. “Hell…” -host
7.	A close up of the host’s face from outside of the house shows her reaction to her guest. She seems confused by the guest’s demeanor.	“…OH…” – host
8.	A close up of the guest dirtied by the hosts shoulder shows a beautiful, flirty woman in full color and a unique outfit (Think Dr. Seuss colors). She is smiling, and is carrying a covered basket.	“Margret! So sorry I’m late!” – new guest
9.	A medium shot of the back of the guest. She leans in and hugs the host and kisses her on the cheek.	“I brought some drinks to make it up to you!” – new guest
10.	A close up shot of the host now shows her attitude shifting. She starts to smile slowly.	“No problem at all! Come on in!” -host
11.	(MS) We are now back in the house and the woman is shutting the door behind the guest. We can only see the two women and they are both looking stage left. Margaret is now in full color. The new guest waves to everyone with a big smile on her face. She puts her basket down next to the door.	“Look who made it!” -host “Hello everyone!” –new guest
12.	(WS) The guests at the party have puzzled looks on their faces. They are all looking stage right at the new guest.	Sounds of throat clearing and someone slurping a glass of water.
13.	MS of the woman hugging a female friend.	Muffled upbeat music
14.	MS of the woman grabbing someone to dance.	Same music getting louder
15.	MS of the woman grabbing another guest to dance	Music is getting louder still
16.	WS shows the whole party is in color now. Their outfits and hair are now personalized. The clothes aren’t different, but they’ve each made themselves look unique. Everyone is laughing and having a great time.	Upbeat Music playing at full volume, Laughter, Chatting
17.	MS of the woman picking up her basket and taking it to the kitchen.	Upbeat Music playing, Laughter, Chatting
18.	Close up of the basket on the counter dirtied by the guests shoulder. She pulls out a case of La Croix.	Muddled sounds from the party. Thud as she sets the basket on the counter.
19.	A close up of a glass with lime wedges, raspberries and a small amount of cran-ras juice at the bottom. The guest’s hand is shown pouring a can of cran-ras La Croix into the glass over the garnish and juice. Live La Croix flashes on the screen Then another line says “for more flavors and recipes go to http://www.lacroixwater.com”	A voiceover says, “It’s more than just water. Live La Croix.”

Transcript of Interview

Digital Storytelling IMC 634

Transcript of interview with plastic surgeon

02;18;06

A Well, I think that in our specialty, I think you develop a very intimate relationship with the patient more so, I think, than in many other surgical specialties because, at least in what I do, I meet most of my patients right after they’re born, and then I often take care of them until they’re teenagers and thereafter. So I get to know their parents even before the child is born, often with the technology today, with prenatal ultrasound and diagnoses, and then I follow them. Either they need operations along the way or perhaps they need them in infancy and then maybe something when they’re a teenager. Even if they don’t need any other surgical intervention, I tend to follow them at least on an annual basis and watch them grow. So I get to know the parents and the siblings as well.

0;26;21

A I think the bread and butter, if you can say, of my practice is the cleft lip and palate surgery.

02;26;58

A So cleft lip and palate is one of the more — one of the most common birth defects or birth deformities that occur. And it’s a misconception that these are deformities that occur in just Third World countries. It’s extremely common in this country and the reason why people think that this only happens in Third World countries — and it’s that picture that people see on the side of a bus — is because we take care of these things very early in life.

02;27;45

A Typically, if the baby is born full term and is gaining weight appropriately, the first surgery, the cleft lip and nose surgery, is performed typically about three to four months of age. So that stigma of what the baby looks like with a cleft lip and nose is taken away very early on. And the cleft palate procedure, again — and this is if everything is going well and the baby is gaining weight and was full term — is usually performed between nine and twelve months of age. So before the child is one year of age, they’ve had the majority of their surgery performed.

02;20;22

A I think that it’s very important to parents that I dedicate my career to this and to children. If you see my office, you’ll see that the entire place is just filled with toys and it’s very children friendly. I very rarely see my patients in an exam room. I think it makes them nervous. And the majority of my exams that I have to do, I can do with them sitting on my couch in my office, and then they can play with their toys and their siblings can play with the toys while I speak to the parents about the nuts and bolts of what we have to do going forward. Because I realized that if you’re in an exam room, the children are bored or anxious and then they’re crying and they’re bothering or tugging on the parents. And then the parents can’t focus on what I’m saying, and we’re talking about important things. Their child is about to have surgery. So I found that that environment really works well with my practice. So I see the majority of my patients in my office setting. And most of the time the kids are just playing and then the siblings aren’t left out. I mean, a lot of times with kids like this– a lot of times the siblings feel left out, that that one sibling is getting a lot of attention, so we try to incorporate the siblings into the visit as well. So there’s a lot of that that goes on.

02;50;43

A The touch. I don’t know. I think that’s part of it. I think I agree, but there is just this je ne sais quoi — I don’t know — this connection I have with them and it’s very easy. It doesn’t — and the parents comment on it a lot. And I think it’s important that they’re not anxious and they’re not scared because I see them a lot in the office and I don’t want their association with me or my office to be something negative because I want everything that comes out of my office, whether it’s from the surgery that I perform to just their visits that they come every month or every year, to be a positive experience.

02;33;21

A You know, I think one of the most satisfying things is not only seeing the effect that I can have on the family as whole and the parents and bringing the baby out from the operating room and having the parents hug me and cry and be thankful for the change that was made, but also when the kids are a little older and they can talk to me and they come in and at one point, they come in crying to me saying, “The kids at school are making fun of me,” and then after surgery they come back and they’re smiling and they’re not crying anymore and kids aren’t teasing them anymore. I think it’s just one of the most amazing things to transform a child’s life like that so that they’re not — that they don’t have a disadvantage in that regard and they’re not teased and that they can go to school and be full functioning and be a normal kid like they are.

02;41;44

A I think the onus is on the physician to stay current in our field and I think a way of doing that is attending these meetings and not only attending them but participating in them by presenting our work, getting feedback from our colleagues, and we have opportunities at these national meetings to give lectures. I think it’s very important and I think patients — it’s important to patients. I think that if you just practice in your own little microcosm of the world and you don’t get input from your colleagues nationally or internationally, I think you’re doing yourself and your patients a disservice.

02;56;23

A Well, I think that — when I was talking about plastic surgery being a wide range of things that you can do from operating on old people, young people, head to toe, cosmetic surgery to reconstructive surgery, I realized that the cases I looked forward to the next day and loved being in the operating room performing, liked reading about, liked studying, was this, was craniofacial surgery. So I paid attention to that as the years went by and the months went by. This is, you know — if I’m going to spend all of the rest of my life doing something, I want to love it and I want to love every case I do. I want to look forward to the cases that I do the next day. So that’s why I chose it because it was really distinct to me. I mean, I had colleagues that liked everything and therefore their practices are general practices where they perform all kinds of surgery. I wanted to be more focused. That’s my personality. And I think to really — I think it’s an area of plastic surgery that I feel you need to do a lot of to be very good at it. I don’t think it’s something you can dabble in. I don’t think it’s appropriate to do one cleft palate a year. I think it’s something you need to really dedicate your life to and to really make a difference and really to take the best care of kids.

Doritos Pug and Kayak Stair Lift

Kayak Stairlift Commercial

Digital Storytelling IMC 634

Script Template

	*Video*	*Audio*
1.	Medium shot of a man sitting at his desk on his laptop. He hears his wife call him to bed. After responding he puts his laptop in his lap, clicks a button, and his chair starts moving sideways.	“Honey come to bed”-Wife “Okay”-Husband Humming of the stair lift.
2.	With a wide shot from the top of the stairs looking down, we see the man round the corner on a stair lift still holding his computer.	Humming of the stair lift.
3.	MS of the woman at the top on the stairs looking down at her husband.	“What did you do to your mom’s stair lift?”-Wife Humming of the stair lift.
4.	WS of the man in the stair lift again. He has just rounded the corner, and still has his laptop on his lap.	“I had to commandeer it. Searching for a good hotel deal takes forever. I can’t afford to waste a second.” Humming of the stair lift.
5.	WS from the top of the stairs again. The man is slowly ascending the stair case on the stair lift. His wife starts to tell him about Kayak.	“Just use Kayak”- Wife “Kayak?”- Husband Humming of stair lift.
6.	MS of the wife again. She is continuing to tell him more about Kayak.	“It compares hundreds of hotel sites in seconds to find the best deal…” –Wife Humming of stair lift.
7.	Close up of the husband’s face while he looks at the laptop in excitement and exclaims, “Huh!”.	“…on the hotel you want.” –Wife “Huh!”-Husband Humming of stair lift.
8.	Wide shot of the stair case from a different angle showing the man’s mom struggling to walk up the stairs while he rides up on the stair lift.	“Hey ma! I just found the best hotel deal.” –Husband Humming of stair lift.
9.	Close up of hands typing on a laptop. The image on the screen changes from a hotel search to the Kayak logo and tagline. The man’s hands slowly move to the left.	“Compare hundreds of travel sites at once. Kayak, search one and done.”-Tagline Sounds of typing.

Doritos Pug Commercial

Digital Storytelling IMC 634

Script Template

	*Video*	*Audio*
1.	Medium shot of a man with a bag of Doritos. He’s very excited. He shuts a glass door. The camera is on the outside and he is looking outward from inside the house. He reaches into the Dorito bag and pulls out a single chip.	“Oh babe! Check this out!” –Man “Come on!”- Man (In baby voice) The sound of the door shutting. Rustling of chip bag. Dramatic music plays.
2.	Wide shot outside of a pug running toward the camera in slow motion. The man’s voice can be heard coaxing the dog toward him.	“You want a little chippy!?” –Man (In baby voice) Dramatic music plays.
3.	Medium shot of the man with the Dorito bag. He is still holding one single chip.	“You want a Dorito? Are you hungry?” –Man (In baby voice) Dramatic music plays.
4.	Wide shot of the man from a side angle where you can see him from in the house looking out the window. His girlfriend is also visible in the shot shaking her head. As he talks to the dog he taps his feet up and down.	“Come on and get a Dorito!”-Man (In baby voice) Feet tapping the ground. Dramatic music plays.
5.	Medium shot of the girlfriend looking out the window. The camera is on the outside of the house facing in toward the woman.	“Babe, don’t hurt my dog.” –Woman Dramatic music plays.
6.	Medium shot of the pug running in slow motion toward the camera. He is licking his lips.	“Come on get the chip!”-Man Dramatic music plays.
7.	Medium shot of the man looking out the door. He is very excited and jumping up and down. He is still holding the single Dorito in his right hand and the bag of Doritos in his left hand.	“Come on get the chip! Get the chip!”-Man Dramatic music plays.
8.	Close up shot of the man looking out the door. He is still jumping around and holding the single Dorito in one hand and the Dorito bag in the other hand.	“Come on! Here he comes!”-Man Dramatic music plays.
9.	Close up of the pug running in slow motion. At the end of the shot you see the pug jumping up.	“Here he comes!”-Man Dramatic music plays.
10.	Close up of the man holding the bag and the chip. He looks afraid. He is now moving in slow motion as well. In the reflection of the door you can see the dog jumping toward the glass.	“No!!”-Man Dramatic music plays.
11.	A wide shot from the side shows the dog has pushed the door in on top of the man. The woman can be seen in the foreground.	The door crashing in. Dog panting.
12.	The Doritos logo flashes across the screen.	The sound of eating chips is playing in the background.
13.	A close up shot of the dog eating out of the Dorito bag.	The sound of the dog eating chips. The man making sounds of distress.
14.	A close up shot of the man pinned under the glass door looking off to the side.	“That’s my Doritos!”-Man